Celebrities are in an industry,say Music,Fashion,Acting,beauty and the likes..but IT all does come under Showbiz!.
As such celebrities understand that it is indeed a business and so they turn their following and clout into building a brand that can then diversify into other areas because lets face it no Career goes on forever.
Most times,celebrities either own businesses tied to their names or spread out this risk by tying the"Risk" to well known global brands..Cue FRANCHISING!
