Saturday, 24 October 2020

Influencer Marketing; the new Gold for Lifestyle Influencers and Bloggers!

Gold eh? That valuable resource? Well we dont mean literarily..we mean hitting gold in currencies!

With the advent of social media,other forms of advertising have kind of taken the back seat with so many brands looking to influencer marketing for their advertising and outreach needs.

Influencer marketing is an effrctive way to increase brand exposure,drive website visits and untimately more sales!

It is often used as a strategy to identify people who have a strong influence on a brand’s industry or target audience.

Brands usually form partnerships with the influencer to utilise the influence and audience that said influencer possesses to often get their products and services across.

This is done through key brand messaging or content created by said influencer often weaved and created in an organic natural way.

Influencer marketing is ultimately about gaining exposure, but it isn’t always about working with people who have the largest audience but the RIGHT audience to enable brands make connections with the people most likely to engage,connect with your brand and make purchases or recommend now or in the future..

So how to find the right influencer? First you need to have an idea about your goals and the type of influencer marketing strategy you want to implement.
 You still aren’t ready to start looking for influencers just yet! 
You need to identify your audience first and what you would like to accomplish with your campaign.

Defining your goals in the early stages of planning will help you shape a consistent strategy throughout your campaign,it will also give you an idea about the metrics to track and monitor to measure your success at the end of the campaign.

Some goals you may want to consider for your influencer marketing strategy include brand awareness,brand identity,engagement,customer loyalty,sales,and brand mentions are some of the metrics that could be measured after influencer marketing campaigns.

Now that goals are noted where and how to find the right influencers?

Blogs,Instagram Twitter,Facebook,Pinterest,Tiktok

Which to use??

It all depends on knowing where your audience resides and what type of campaigns to run..

Once you know your goals, it’s time to start thinking about the type of influencer marketing campaign to run.

Gifting,guest posts,social media mentions,affiliate programs,reviews,free discount codes and lots more..

Influencer marketing ideas and strategies some times might be a bit daunting and tiresome for brands who want to reap the benefits of influencer marketing

Dealing with measuring metrics,figures,demographics,buyer traditions and algorithms may be a bit of a headache,so they outsource the process to influencer marketing platforms like Intellifluence.

Intellifluence is an intuitive influencer marketing platform for influencer discovery with safe and seamless payments,
Workflow management,reports and messaging with in built tools built-in so you never have to go off-platform.

Intellifluence prides itself on being the largest warm influencer marketing network in the world where every influencer joined on their own.

They boast of a strong network of 85,000+ creators and influencers.

Brands can design public offers that qualified candidates can apply to while  simultaneously finding and pitching additional creators using their Discover tool.

Influencer marketing platforms have created a synergy as the middleman between bloggers/influencers and brands ensuring that there is free flow of jobs for influencers as well as the medium and platforms for brands to execute their campaigns.

The influencer marketing industry is set to become a trillion dollar Industry in just a few years..See our Gold analogy?

With billions of active users on social media platforms and blogsites,the influencer marketing industry has boomed over in the few years that its existed.

We have seen the rush by startups to establish databases of brands and influencers,facilitating collaborations between the two and leveraging the best practices for organic growth.

Initially influencer marketing favoured mostly celebrities,but with lots of people riding on their influence to amass lots of followers,some times in the Millions,this has created a new crop of social media stars and influencers who have become celebrities and stars just as a reason of their following.

Elitedaily corroborates with its list of trending lifestyle influencers across social media who have built audiences numbering in the thousands to the millions.

These followers are built on loyalty and brands see this as way of humanizing them to consumers who often believe word of mouth from influencers than traditional advertising.

These influencers are in hot demand due to a broad lifestyle niche they have carved for themselves.

Other popular areas in hot demand are fashion,beauty,style,travel,home,food,pets,books and mum influencers.


Friday, 23 October 2020

Monday, 19 October 2020

#DorathyXMapia #BBNaija's Dorathy Signs Endorsement Deal with Mapia Tea


Congratulations to BBNaija Lockdown 1st runner up Dorathy Bachor who just signed on as a brand ambassador for weight Loss brand Mapia Tea.

  Dora says..

So excited to be a part of the amazing @mapiatea family. I look forward to having a beautiful work relationship..with my FULL CHEST! Let’s get waisted 🙅🏽‍♀️🌍 #DorathyXMapia #DorathyXMapia #DorathyXMapia

Sunday, 18 October 2020

3 Times Kim Kardashian Stepped Out in Full Faux Leather!

How many people can rock head to to Pvc like this??

 Well..Only Kimmie!

#BBNaija's Tolanibaj Stuns in Aso Oke!

Omo Yoruba gan gan!. Tolani is simply looking stunning rocking complete traditional Aso Oke.. 

More when you continue..

Celebrity Girlies; Bisola,Ka3na,Anna Ebiere Banner and Vandora dazzle In tie&dye!

Some of your fave celebrities have been photographed rocking some lovely tie&dye looks lately..



Anna Banner

Inspired to rock some tie&dye?

Watch; #BBNaija's Khafi & Gedoni On NdaniTV's TGIF Show!

 These two had a whirlwind romance in  big brother house and according to reports,they have even tied the knot to become man and wife!

  Well that's not why we are here lol..

  Watch how they fared on the Ndani TV TGIF Show.

                         Check on it..

Saturday, 17 October 2020

#EndSars Toke Makinwa Shares on Types Of People You Meet At Protests In New Vlog!

 Nigerian youths have been protesting to end police brutality for close to two weeks now.

In this week's vlog,Toke shares on her experience stepping out to the protest grounds..

She says..

what a season, what a moment..... What a time to be alive. The protest against Police brutality in Nigeria has put Nigeria yet again in the centre of major world wide conversations and I am super proud of every young Nigerian for pushing for change. The #EndSars #EndPolicebrutality #EndSwat #Sarsmustend movement is on going and you can be a part of it too. the History books will definitely not forget this generation. I went out on the streets to protest and the energy was out of the world, watch my protest experience!

Have a look..

#UltimateLoveNG Star, Kachi Ucheagwu In Dapper New Photos..

Kachi who met,fell in love and got engaged to partner Rosie on the show,fell off the social media scene for a bit lately..

He only recently resurfaced sharing these new shots with fans..

More when you continue..

Jennifer Hudson Channels Aretha Franklin For Entertainment Weekly Latest Edition..

We all know Jennifer can belt tunes,but what honour did she get being handpicked by the Queen of Soul Aretha to play her in her biopic?!

That must have been amazing!

More shots of her channelling Aretha below..


Friday, 16 October 2020

#ENDSARS: Young People in Nigeria Are Using Social Media to Drive Nationwide Protests Against Police Brutality

The #ENDSARS protest has become the biggest movement for change of young people in Nigeria’s history

The hashtag #ENDSARS first went viral in Nigeria in 2017 after several alleged victims published social media posts about extortion, harassment, and kidnapping at the hands of the Special Anti-Robbery Squad (SARS), a division of the Nigerian police force created in the early 90s.


At the time it was created, Nigeria had a big security problem that citizens argue now no longer exists. Over the years, the squad — and by extension the Nigerian police — have been repeatedly caught on video carrying out beatings and shooting at unarmed citizens, often without any consequences.


“My story with SARS actually began quite a while ago in 2012," Femi*, a design and graphics entrepreneur living in Lagos, told Global Citizen. "I used to drive a Toyota Corolla with bright LED headlights. Unknown to me at the time, this was a standard profile for ‘yahoo boys’ (internet fraudsters) plus the fact that I was light-skinned with a beard and piercings [somehow encouraged these people to target me].”


“Almost every week I got stopped, checked, and driven to the station even when they couldn’t find incriminating info on my mobile devices,” he continued. “This went on for quite a while with me having to call an uncle who knew a DPO (a mid-rank officer) at either Sabo or Pedro police stations [in Lagos] to bail me out.”


Every year since 2017, online protests — often led by hundreds of young Nigerians — have persisted and on Oct. 8, after a video of a SARS officer allegedly shooting an unarmed man went viral, the protests became physical. 


For six days, young Nigerians all over the country have organised, marched, and campaigned peacefully against police brutality, using social media as an operating base.


Protest locations, demands, resources, and even funding have all been coordinated mostly through Twitter. The creation of a website for victims of police brutality to tell their stories, feeding and sharing of protest resources, live reportage of the protests, production of anti-teargas spray for protesters, fundraising to support protest efforts, and legal representation have all been mobilised through social media.


Nigerian celebrities like DavidoBurna BoyAdesua Etomi-WellingtonRuntown, and Falz have also added their voices to the movement with the latter two leading protests in Lagos.


Outside Nigeria, celebrities like Cardi BQuavoWaleJohn Boyega, and Ian Wright have tweeted in solidarity. Nigerians in the diaspora have also protested in LondonBerlin, and Washington, D.C. Activists Kiki Mordi, Aisha Yesufu, Feyikemi Abudu and Odunayo Eweniyi, among others, have also mobilised funds and logistic resources to support the movement.


Without a link to any political group, organisation, or singular individual, as well as a singular ask of the government — that police brutality end in Nigeria starting with the disbandment of the SARS unit — the #ENDSARS protest has become the biggest movement for change of young people in Nigeria’s history.


The Nigerian police has a long, long history of corruption, harassment, and abuse of power. Over the years, many successive administrations have promised to reform the institution but in 2016, the Nigeria police force was ranked worst in the world. A corruption survey by the National Bureau of Statistics also found that Nigeria’s police officers are the most likely of all civil servants to collect and solicit bribes. 


Most recently, these police practices have become increasingly discriminatory and economically harmful to their victims, even leading to death in some cases.


Evidently, the SARS issue is borne of this larger problem with Nigerian policing. Young low-income Nigerians working in the tech, entertainment, and services industries are often targeted as well as middle-class, white-collar professionals. Women and members of the LGBTQ+ community are also discriminately targeted, harassed, and extorted by SARS officers. Even tourists have reported being harassed.


“My friends and I (five ladies) were returning from an outing in an Uber when we were stopped. It was a five-man checkpoint. The reason we were stopped wasn’t stated. The first policeman... said he wanted to search the car, our bags, and us. We allowed him to search the car and our bags but insisted a female officer search us,” Mary*, a fitness trainer in Lagos, told Global Citizen.


She added: “We were persuading them, while being adamant on not letting them touch our bodies. [One] insisted that ‘Na IGP send us come here, he say make we search everybody wey pass here especially all you ashawos (Nigerian slang for prostitute)’. One policeman... hit me with his gun, slapped my face, and continually kept hitting me.”


“They were threatening to plant a gun in my bag and send me to jail if we didn’t pay them N10,000 ($26) for them to forget the case which we [eventually] paid. [One] continually kept cocking his gun, threatening to shoot me,” she continued.


These problems further limit the ability of young Nigerians to be economically empowered and lift themselves out of poverty in a country where more than half of the population are living in extreme poverty. Their quality of life is also affected by these practices.


Since 2015, the government and Inspector General of Police (IGP) have, in various ways, reformed and reorganised the SARS unit.


In 2017, after the first online protests, the government ordered a reorganisation and audit of the unit but reports of torture, extortion, and murder still persisted. Other versions of this reform and reorganisation were announced in 2018, 2019, and 2020 (after protests kicked off across the country). But none of these efforts have solved the problem.


Monday, 12 October 2020

Sunday, 11 October 2020

#NengiXPlaynetwork #BBNaija's Nengi Signs Management Deal With Playnetwork

Nengi is the latest housemate to sign on to a management outfit..

She says..

Officially a member of the @playnetworkafr @playmanagementafr family ! 
A toast to a great start!🥂

Congratulations to her..

More stunning pictures of Nengi below..

Rafael Nadal Wins 13th #RolandGarros Title..

It's title number 13 for the king of clay in Roland Garros.

Rafael won his 13th #RolandGarros title, defeating Djokovic 6-0, 6-2, 7-5. 

This makes it his 20th Grand Slam title..


Congratulations Rafa!

Thursday, 8 October 2020

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