Who Knew what 2020 was bringing when it opened up like flower gently blossoming,opening up into one of the darkest years the world has ever seen!
The Covid-19 wind blew and hit eveeything and everyone like an actual tsunami!
Millions were contracting it,with so many casualties,businesses and industries were hit and are still hit pretty badly!.
Businesses like restaurants,theatre,outdoor recreation and fashion were some of the worst hit!
Fashion weeks from London to Paris to New York were all cancelled and replaced with virtual shows and linkups which became the new normal..
When will a normal fashion week ever return? We ask?
For Britain, with its array of fashion talent and enterprise,it seemed like the worst hit with the fashion industry almost being brought to it's knees!
2020 saw lots of high street brands like Oasis,Peacock,Topshop and lots more seeking funding and some going into outright administration!
Fashion Investor Javad Marandi, who has been a committed and long term investor in the UK Fashion scene however believes that the fashion and creative industry should be preserved one way or the other especially through what he calls long haul investments
Marandi, a self-made businessman believes in taking the long haul with founders and entrepreneurs, and cultivating their companies like rare and precious blooms.
The investor behind Soho Farmhouse, Anya Hindmarch, Emilia Wickstead, The Conran Shop and many others is adamant that investors should support businesses, rather than strip them
I’m a very patient investor, and I don’t have an exit strategy. I would like to keep my businesses forever. That’s the ideal. He says..
Britain has an amazing pool of talent from all over the world.
They love the British liberal values, they aspire to live here.
What I can bring is patient capital, and offer back-office and financial help to support the businesses,” said Marandi, who has put his money behind a variety of companies and individuals including Nick Jones of Soho House and designer Anya Hindmarch.
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