Tuesday 31 March 2015

Jayz,Beyonce,Rihanna,Madonna and others launch new music service #TIDAL to rival spotify..

The launch of the event in New York City brought together artists from across the musicial spectrum

A host of the big names in the music industry have joined forces to launch Tidal, a streaming service being billed as the first artist-owned platform for music and video.
Rihanna, Madonna, Beyonce, Usher, Daft Punk, Arcade Fire, Jack White,Alicia keys,Madonna and Kanye West  have joined a host of other stars as co-owners of the new subscription service which is the brainchild of Jay Z. 

Unlike rivals Spotify, the service will not have a free tier - meaning the musicians stand to make more money from it. 

All onboard: Rihanna, Nicki Minaj and Madonna hope to profit from the new service

The brains: Jay Z purchased Swedish tech company Aspiro for $56 million earlier this year to take control of Tidal and fellow streaming service WiMP; he has convinced his fellow stars to join him in the venture


Star power: Daft Punk line up on stage next to Beyonce; Monday's launch came after a huge social media push, in which the stars devoted their Twitter and Facebook pages to promoting Tidal

The membership-based service - similar to subscription service Spotify - will provide music and exclusive video content that users can stream on computers, tablets and smartphones or listen to offline. 

Unlike Spotify there isn't a free service. 

It is being offered to U.S. users at two price points: about $9.95 for standard sound quality and $19.99 for 'lossless high fidelity sound quality.'
Tidal streams at 1,411 kilobytes per second - well above the 320 for premium subscribers of Spotify, which offers lower levels for free users.
Earlier claims were made that Tidal offers artists double the streaming rates of its rival. 
However, the firm has confirmed if this is still the case. 


Offering curated playlists and 'editorial', Tidal already has deals in place with all the major record labels. It will also work when offline, with users able to 'listen on the subway'.
The artists hope the service can compete with platforms including Spotify and Apple's soon-to-be revamped music service involving Beats Music.
Streaming - which allows users to play unlimited on-demand music online - has quickly shaken up the industry, narrowly edging out CD sales in revenues last year in the United States.

Industry leader Spotify says it has 60 million users with 15 million of them paying - generally $10 a month.

Spotify already has a range of rivals including US-based Rhapsody and Google Play.
Paris-based Deezer is the second larger service with 6 million customers. It is strong in Europe and last year entered the United States as a high-end-only service.
The most recent numbers for Tidal are at 540,000, according to the company.
Like Tidal, Deezer's elite service uses FLAC files which are larger than MP3s, which are most common for music.


The place to discover the music that will become the soundtrack for the rest of our lives.'
The launch came after a huge social media push, in which the stars devoted their Twitter and Facebook pages to promoting Tidal.  
The mastermind behind the new system, Jay Z purchased Swedish tech company Aspiro for $56 million earlier this year to take control of Tidal.
Before the purchase in February he reportedly hosted a meeting of the music world's biggest stars at which he lamented 'crass commercialization'.
Daft Punk's two members were key figures in deciding on a strategy during the meeting days before the Grammy Awards at The Fig House event space in a remote part of Pasadena, Los Angeles. 
And it appears Jay Z's business mind convinced them to open their pockets, and sign on as 'co-owners'.


The membership-based service - similar to subscription service Spotify - will provide music and exclusive video content that users can stream on computers, tablets and smartphones or listen to offline. 
Unlike Spotify there isn't a free service. 
It is being offered to U.S. users at two price points: about $9.95 for standard sound quality and $19.99 for 'lossless high fidelity sound quality.'
Tidal streams at 1,411 kilobytes per second - well above the 320 for premium subscribers of Spotify, which offers lower levels for free users.

Hmmmm lets just say this new #TIDAL is to help the artists  make more money from their music.. if its a good or bad or better venture than spotify..only time will tell!

Happy to be part of it: Kanye West could hardly contain his excitement at the launch of the new streaming service which aims to compete against the likes of Spotify and provide more money for the artists 
No?? Kanye?? Kanye dont even like money..yea still #meanfacetins

Business men: Kanye West and Jay Z clap Alicia Keys after her passionate speech; the new system is subscription only and will cost users $20 a month, or $10 for a lower quality service

Everyone has signed up: From Madonna to Deadmau5, Kanye West, and JAY-Z, the scheme has attracted the cream of the music industry, with stars of country, pop and R & B all signing up




Additional Credits;
Mailonline

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