Monday, 27 October 2014

Beyonce partners with Topshop for new Athlectic/activewear Brand


              +   Beyonce partners with Topshop for new Athlectic/activewear Brand 


Pop Diva Beyonce and the high street fashion house Topshop are set to team  up to create Parkwood TopShop Athletic Ltd to produce a new global athletic street-wear brand' which will include clothing, footwear and accessories.

Aiming to fuse fashion and technical performance, the company will produce ranges for dance, fitness and sports which will be sold at TopShop stores from Autumn 2015.
     
 According to Topshop - "We’re joining forces with the one and only Beyoncé to launch a sports and activewear label! Launching in 2015, the 50-50 partnership will offer clothing, footwear and accessories across dance, fitness and sports  meaning you’ll be able to channel a bit of Sasha Fierce from the gym to the dance floor!"

Talking of the collaboration Bey said, “I could not think of a better partner… I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”


Anyone looking forward to this??

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